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Develop a marketing plan for a business

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Reference no: EM13936317

Marketing Plan for a Business of Your Choice:

Develop a marketing plan for a business of your choice to increase sales and improve image of the business. Your marketing plan needs to demonstrate your understanding of The Marketing Mix concepts, models and theories. You will also need to show how that understanding will help the business succeed and remain successful.

In your Assignment, you will need to include:

• Executive Summary
• Introduction
• Background
• Situation Analysis
• Marketing Objectives
• Positioning
• Target Market
• Marketing Strategy comprising the 7 Ps of The Marketing Mix
• Budget
• Evaluation of the Marketing Plan
• Conclusion
• References

Reference no: EM13936317

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