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Develop a marketing plan for a brand iphone

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Reference no: EM131115976

Develop a marketing plan for a brand or product of your choice that will be launching in 2016 in United Kingdom. You are required to write a 1,250 word essay on the:

  • Background of the brand or product
  • Micro and macro environmental issues
  • Components of a marketing plan
  • Competitiveness of the chosen market

Marketing Plan should include:

Introduction

  • Background of the choice of the brand or product

Situation Analysis

  •  SWOT, PESTEL and Competitors 

Marketing Strategy

  • SMART Marketing Objectives
  • Segmentation Targeting and Positioning
  • Marketing Mix

Conclusion

References Note:
The essay must conform to essay writing format; no headings or subtitles.

You must have an introduction paragraph and the body paragraphs put into a coherent argument using your own words. Remember to support your arguments with relevant theories where necessary as well as suitable examples wherever appropriate. A conclusion is also necessary in an essay which must flow from your analysis. Reference appropriately using the Harvard Referencing style.

Attachment:- MM Module Guide 2015 2016 - Principles of Marketing.rar

Reference no: EM131115976

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