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Develop a marketing plan for a brand or product of your choice that will be launching in 2016 in United Kingdom. You are required to write a 1,250 word essay on the:
Marketing Plan should include:
Introduction
Situation Analysis
Marketing Strategy
Conclusion
References Note:The essay must conform to essay writing format; no headings or subtitles.
You must have an introduction paragraph and the body paragraphs put into a coherent argument using your own words. Remember to support your arguments with relevant theories where necessary as well as suitable examples wherever appropriate. A conclusion is also necessary in an essay which must flow from your analysis. Reference appropriately using the Harvard Referencing style.
Attachment:- MM Module Guide 2015 2016 - Principles of Marketing.rar
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