Develop a marketing mix strategy for the new service

Assignment Help Strategic Management

Reference no: EM131262541

Develop marketing mixes for services. "Product" (service) strategy issues include what is being processed (people, possessions, mental stimulus, information), core and supplementary services, customization versus standardization, and the service mix. Distribution decisions involve convenience, number of outlets, direct versus indirect distribution, and scheduling. Stressing tangible cues, using personal sources of information, creating strong organizational images, and engaging in postpurchase communication are effective promotion strategies.

Pricing objectives for services can be revenue oriented, operations oriented, patronage oriented, or any combination of the three.

1. Form a team with at least two other classmates, and come up with an idea for a new service. Develop a marketing mix strategy for the new service.

Reference no: EM131262541

Questions Cloud

Maintain an inventory of products : Traditional retailers spend a considerable amount of money to maintain an inventory of products and provide salespeople to service in-store customers. explain whether or not the practice of showrooming is unethical. What can retailers do to respon..

Addresses how you would adapt your leadership : The most well-known framework on cultural values was derived from a landmark study in the late 1960s and early 1970s by Geert Hofstede, who analyzed data from 88,000 IBM employees from 72 countries in 20 languages.

Compute the corresponding private rsa key d : To speed up decryption, Alice has chosen to set her private key d = 3 and computes e as the inverse of d modulo t. Is this a good design decision?

Basic social obrigations of a business organization : What are the basic social obrigations of a business organization? Do those conflicts with profit objective of the business? Whats social audit? Analyse the mission and objectives of your own organization.

Develop a marketing mix strategy for the new service : Develop marketing mixes for services. - "Product" (service) strategy issues include what is being processed (people, possessions, mental stimulus, information), core and supplementary services, customization versus standardization, and the servic..

List the benefits of the incentive program to the employee : Design an incentive program and apply to your job analysis and description. Plan and create a detailed discretionary benefit plan and integrate the plan into the newly created position.

Write the name of the political partical party : Write the name of the political partical party and the country as a heading and provide a detailed explanation and evaluation of political party in terms of their histories and importance to their nations and the larger Middle East.

What succession planning process will you use : What are the critical knowledge, skills, and abilities (KSAs) of that position? Will you select, train, or both for these KSAs? How will you ensure your selected successor does not leave the firm?

Find a new product or system that uses a cryptographic prng : Find a new product or system that uses (or should use) a cryptographic PRNG. This might be the same product or system you analyzed for Exercise 1.8. Conduct a security review of that product or system as described in Section 1.12, this time focusi..

User Account

All Pages