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Develop a market entry strategy

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Reference no: EM133033683

Problem: A French Winery with upper-class expensive wines is considering entering the Indian Market, but they are having financial difficulties and cannot really afford risky moves.

You are assigned to develop a Market Entry Strategy for them.

1. What are the main market entry barriers that you see them facing in entering the Indian wine market?

2. In your opinion, what would be the best market entry strategy for them to overcome its financial difficulties? Explain your reasoning.

3. Should they consider a long-term foreign direct investment strategy in India or not?

Reference no: EM133033683

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