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Develop a linear programming model

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Reference no: EM13819652

Westport sponsors an annual fundraising drive to support its police department. Westport has budgeted $5,000 for advertising. Audience reached per advertisement, the cost of each advertisement and the maximum number of advertisements per media type are shown in the following table:

                                                     TV                Radio             Newspaper

           Audience Reached               60,000           25,000           40,000

           Cost per Advertisement       $400              $75                $250

           Usage Limits                       10                  20                  10

The total number of advertisements on television and radio cannot exceed 12. Develop a linear programming model for this problem.

Reference no: EM13819652

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