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Questions for Discussion
1. Describe AbouShakra in terms of the value it provides for customers.
2. Do you think AbouShakra should develop a high-growth strategy? Why or why not?
3. Should AbouShakra spend more on advertising than is cur- rently expended?
4. Do you think that the legacy of AbouShakra will continue, with consumer tastes changing and moving toward nontraditional cuisine? Why or why not?
5. Suggest other methods by which AbouShakra can provide value to its customers.
If you are a marketing director of the company, what will be your marketing plan to a business or an organizational customer
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1.The product manager of GE is reviewing the penetration of trash compactors in American homes.
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1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses.2. Analyze the advertisement using the concepts of marking and consumer segmentation, and discuss how it aligns to the organization's mission.
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