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Develop a distinctive positioning strategy for volvo

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Reference no: EM132113363

VOLVO: AN INSIGHT INTO BRANDING - Brands and Brand Positioning

In marketing management communication is used to inform, persuade or remind people of a product and its characteristics. Branding is one tool used in marketing management communication and its role is often misunderstood as representing a graphical symbol rather than embracing the larger ideas of the values imbued in a firm's relationship with its customers.

Branding works alongside advertising, publicity and sales promotions as a means to persuade customers to purchase a product or service. For consumers a brand can attract and retain customers by promoting value, image prestige and lifestyle meanings. For companies a brand is a means of creating a distinctive presence and identity in an emerging market. This exercise asks you to explore brand positioning options for Volvo.

Questions

1. Become familiar with the specifications of a XC90, XC60 and V40, choose one and consider how they will appeal to different market audiences.

2. Explore and apply the concepts of brand pyramid, brand personality and brand effectiveness and consider how these might be measured by Volvo.

3. Develop a distinctive positioning strategy for Volvo that builds a brand presence. (You may wish to consider doing this at country level.

4. Show how that strategy differentiates Volvo from its main competitors (in MENA)

Attachment:- Volvo - An insight into Branding.rar

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In the current assignment, the marketing strategy employed by Volvo has been explored. The new models of Volvo cars mainly XC60 and XC90 has been discussed. The audience appeal of XC60 has been elaborated. A new marketing strategy has been proposed for Volvo cars as well.

Reference no: EM132113363

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Reviews

inf2113363

10/30/2018 12:40:45 AM

Q1. Focuse on Segmentation and Targeting Stratagy. Q2. Focuse on Branding. Q3. Focuse on Positioning. Q4. How Segmentation, Brand and Positioning will differentiate Volvo from competitor in MENA? 30172824_115372978010331870329124.jpg 30172824_215372978283701462042748.jpg 30172839_31537297866393112341045.jpg Thanks for experts Mind for providing me the solution as I am not at all good in writing skills but you have provided me the solution before deadline and along with turnitin report...

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