Reference no: EM133222197
Assignment:
Develop a Digital Strategy & Plan for a product or service
Topic is: website and apps
Components of "Optimize" section:
What is the numerical objective(s) of your plan? (# of new customers, market share, a $ sales goal, or other)
Which metrics will you need to track to check whether the plan is successful?
(These should be metrics specific to each of the tactics described in your CREATE/ENGAGE sections. How will you check that each of the tactics is being successful?)
How do you intend to collect the data?
How do you propose to analyze this data?
What will you do to optimize the plan if certain parts of it are less successful than others, according to your analysis?