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Develop a cost focus and find innovative ways to address

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Reference no: EM133248139

Hamakua Macadamia Nut Company on Big Island

Question 1. How should I think about my online product assortment?

Question 2. How can I grow my e-commerce business without compromising my margin?

Question 3. What steps must I take to generate sales?

Use these 6 strategies to answer three questions.

Question 1. Develop a distinct online merchandising strategy, instead of re-creating the physical store on the web

Question 2. Be nimble; quickly pivot to match shifts in customer demand

Question 3. Apply the rule of 40% gross margin to drive price and product assortment

Question 4. Develop a cost focus and find innovative ways to address structural costs. How can retailers grow their e-commerce business without compromising margin?

Question 5. Focus on core capabilities first before moving to omnichannel

Question 6. Use what others built to enhance capabilities and drive scale

Reference no: EM133248139

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