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Develop a consumer behaviour report

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Reference no: EM133318330

Assignment:

CONSUMER BEHAVIOR

1. Consumer behavior strategic recommendations assignment

2. You are required to develop a Consumer Behaviour Report for the Managing Director of one of the following brands:

  • APPLE

Your will cover the following:

  1. Situation Analysis of the Company & Product
  2. Selected Target Market Profile
  3. Description of Target Market Decision Making Process
  4. Personal & Social Influences on Buying Behaviour
  5. Psychological Influences on Buying Behaviour
  6. Marketing Strategy Recommendations

Reference no: EM133318330

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