Develop a competitive profile matrix for your college

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Assignment:

Develop a Competitive Profile Matrix for Your College or University

Your college or university competes with all other educational institutions in the world, especially those in your own state. State funds, students, faculty, staff, endowments, gifts, and federal funds are areas of competitiveness. Other areas include athletic programs, dorm life, academic reputation, location, and career services. The purpose of this exercise is to give you practice in thinking competitively about the business of education in your state.

Instructions

Step 1: Identify two colleges or universities in your state that compete directly with your institution for students. Interview several persons, perhaps classmates, who are aware of particular strengths and weaknesses of those universities. Record information about the two competing universities.

Step 2: Prepare a PM that includes your institution and the two competing institutions. Include the following 10 factors in your analysis:

Tuition costs
Quality of faculty
Academic reputation
Average class size
Campus landscaping
Athletic programs
Quality of students
Graduate programs
Location of campus
Campus culture

Step 3

Submit your CPM to your instructor for evaluation. Compare TEXAS A&M UNIVERSITY- TEXAKARNA with UNIVERSITY OF DALLAS that represents a direct competitor.

Reference no: EM133558088

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