Develop a communication plan with a critical justification

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Reference no: EM134004538

Assignment:

Part A

Effective leadership communication is essential for building follower (employee) acceptance of any change or decision that have implications for employees. As a leader, you have been tasked with communicating an organisational strategy change that may not on the surface seem like a good change for everyone. You first need develop a communication plan with a critical justification and reflection about your plan and why you are choosing this approach. You are then required to communicate the change through a video and a written email to employees.

This piece requires students to outline their plan for the communication of the identified decision, including discussion of how their plan has been guided by evidence-based leadership concepts.

This written reflection must include:

• A plan for communication

• Your position and rationale for the approach as informed by the literature

• A minimum of at least 7 referred journal articles

• Must include a reference list in APA-7 Referencing Style

Part B. Written communication

Students will produce an email to employees in relation to the strategy change. The email will need to include the information relevant to the decision in a manner as consistent with the communication plan from Part A.

Part C. Video presentation (5 minutes) 10%

Students will present a 5-minute speech to employees in relation to the strategy change. The speech will need to include the information relevant to the decision in a manner as consistent with the communication plan from Part A.

• Your face must be in the video and there is no requirement for any PowerPoint slide

Reference no: EM134004538

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