Develop a communication management plan

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Reference no: EM131749007

Assessment Details

Assessment 1: Case-Based Assignment (2,000 words- 60%)

Assessment Tasks:
1. Introduction - Cite at least 2 (two) concepts of change management and concisely discuss each. Also, identify the objectives or key points in the assignment.
2. Content and Analysis
2.1 Briefly discuss the background of the organisation under investigation and analyse the situation or risk that needs to be resolved.
2.2 Discuss and critically evaluate the different types of organisational change.
2.3 Based on the answers in 2.2, Identify and critically analyse the type of change that the CEO of Mercer Medical Center wants to implement.
2.4 If you were the Medical Director of Information Services, Kathryn Reed, what change theory and leadership theory would you use to overcome workers' resistance to change and drive success to the case situation?
2.5 Develop a Communication Management Plan that should be used by Mercer Medical Center to effectively manage and lead the proposed change management programme. Present the plan in tabular form with textual explanation. (Follow the format specified in Annex A)

3. Conclusion - draw conclusion from analyses and findings and emphasise what should be done differently in the case.
4. References - Implement Harvard style of referencing from at least 15 references not older than 2007 from varied sources.

Case:

Managing Change

Analysis of a Hypothetical Case

Joan S. Ash, PhD, MLS, MBA, James G. Anderson, PhD, Paul N. Gorman, MD, Rita D. Zielstorff, RN, MS, Natalie Norcross, MLIS, Jody Pettit, MD, and Patricia Yao, BS

Long Assignment - Case Analysis

(Write in an essay format. Word limit: 2000 (minimum) to 2200 (maximum) words.)

1. Introduction Case

1.1 Change Management (define with proper citation; discuss briefly)

1.2 Objectives of the Assignment ( refer to the tasks required for the case assignment)

II. Content and Analysis

2.1 Background of the Case. Give important data and key information; identify the needs, problems or concerns in the case that needs to be addressed; and trace the root cause of it.)

2.2 Types of Organisational Change. Discuss and critically evaluate the different types of organisational change learned from class discussions. Give cited works and cite properly.

2.3 Type of Change CEO Wants to Implement. Based on the answers in 2.2, Identify and critically analyse the type of change that the CEO of Mercer Medical Center wants to implement. Support analysis with works/materials that are properly cited.

2.4 change Theory that can be Implemented. If you were the Medical Director of Information Services, Kathryn Reed, what change theory would you use to overcome workers' resistance to change and drive success to the case situation?

Leadership Theory that can be Implemented. If you were the Medical Director of Information Services, Kathryn Reed, what leadership theory would you use to overcome workers' resistance to change and drive success to the case situation?

Support analysis with works/materials that are properly cited.

2.5 Communication Plan for continuous change management. (presented in a tabular form with textual explanation below)

III. Conclusion (summary of the major highlights or points of the case; the learning received in relation to the objectives of the assignment)

IV. References (follow Harvard Style of Referencing; at least 15 references not older
that 2007 from varied sources; classify your references according to: a. Books b. Journals c. Articles d. Thesis/dissertation e. Online Sources).
a. Books
b. Journals
c. Thesis/Dissertations
d. Online Sources

Verified Expert

The solution in total contains 2000 words & involves case study solution involving the Mercer Medical Center. There are instances being provided with respect to change management & types of changes in the organization. The change implementation of the CEO is also being recommended in this case study solution.

Reference no: EM131749007

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