Develop a campaign-oriented marketing plan

Assignment Help Marketing Management

Reference no: EM133929552

Overview

This assignment aims to familiarize you with the planning process and facilitate the hands-on application of campaign development. First and foremost, for any successful event/campaign/business, it is to get clarity, and from a clear vision comes efficient and effective objectives. You will develop a campaign-oriented marketing plan - with the potential for execution, so you'll want to prepare it to be visually and technically informative. Get expert online assignment help in the USA.

Industry Partnership

For this assignment, we're honored to be able to partner with The Walt Disney Company and their Latin America Partnerships and Advertising Department. Their department works as a consulting arm of the organization advising partner clients to align their products with upcoming movie releases.

What to Include in Your Marketing Plan
For this assignment, you should include the following sections as a guide to articulate your strategies and resources in achieving your revenue objectives. You are to prepare and submit your Marketing Plan in a format as if you are presenting this to a prospective client/decision-maker.

You are to submit in PDF and make sure you have the following:

Assignment Timeline

Week 2 - Pick movie and geographic area to focus on and think through product partnership that will fit
Week 3 - Research industry product partner organization
Week 3-4 - Disney Executive to interact with class and deliver case study presentation
Week 5 - Fine tune marketing plan draft
Week 6 - Submit marketing plan draft and receive your feedback and apply it to your final draft
Week 7 - Prepare document and submit

Reference no: EM133929552

Questions Cloud

What are the ethical concerns as related to human subjects : What is the purpose of the study? What are the ethical concerns as related to human subjects? What is the design of study? What are the measures used in study?

Does the dao of pooh adequately : Does the Dao of Pooh adequately or accurately portray Confucianism and Buddhism?

What did you learn about marketing from article : What did you learn about marketing from article? What concepts from Chapter 1 and the accompanying online lectures were discussed?

In what ways can research enhance pedagogy : Reflect on how researching your selected topic might influence or inform your performance in the classroom. In what ways can research enhance pedagogy?

Develop a campaign-oriented marketing plan : Planning process and facilitate the hands-on application of campaign development. First and foremost, for any successful event/campaign/business

Differences between walls of large and small intestines : Describe three of the differences between the walls of the large and small intestines. Describe in detail how excess amino acids are processed in the cell.

How does trauma plays in the life of job : How does trauma plays in the life of Job?

What principle of systems thinking does this illustrate : Instead of prescribing strong drugs with severe side effects, the doctor prescribed a new diet. What principle of systems thinking does this illustrate?

How does the western religion understand god : Explain how God is understood (how does the Western religion understand God and his roles? What is his relationship to humanity?).

User Account

All Pages