Reference no: EM132128462

The Topic: Integrating Agile Social Media Policy and Procedures to Effectively Manage and Use Corporate Social Media Accounts

The final assignment is a Business Proposal. The purpose of the Business Proposal is for you to culminate the learning achieved in the course by demonstrating understanding of the reading assignments, class discussions, your own research, as well as the implications of new knowledge. The Business Proposal represents 25% of the overall course grade.

Develop a Business Proposal based on your topic selection from the Week Three assignment. Your paper must be six- to seven -pages in length (not including the title page, executive summary , and reference pages), formatted according to APA style as outlined in the Ashford Writing Center , and should demonstrate an understanding of the reading assignments, class discussions, your own research, as well as the implications of new knowledge.

Focus of the Business Proposal

You will develop a business proposal persuading the senior management of your organization to initiate a change in processes, procedures, products, people, or structure based on events that are currently happening in your business environment (you may use a past experience).

The paper must use at least three scholarly sources, in addition to the textbook, and at least one from the Ashford University Library.

You will include an executive summary of your proposal for your CEO. Think of this as the coversheet of the proposal.

In addition to the written portion of this assignment, you must submit a PowerPoint presentation on your proposal. The presentation must include at least five slides and no more than 10 slides. The content must provide key information from the proposal. Your target audience will be your CEOs, managers, and co-workers. The presentation must look professional.

Writing the Business Proposal

The Final Paper:

Must be six to seven double-spaced pages in length (not including the title and reference pages), and formatted according to APA style as outlined in the Ashford Writing Center.

Must include a title page with the following:

Title of paper

Student's name

Course name and number

Instructor's name

Date submitted

Must begin with an introductory paragraph that has a succinct thesis statement.

Must address the topic of the paper with critical thought.

Must end with a conclusion that reaffirms your thesis.

Must use at least three scholarly sources, in addition to the textbook.

Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.