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Develop a brief marketing plan

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Reference no: EM131455049

Assignment

TOPIC AND SCOPE

Using the information you obtained in Assignment with Mountain Equipment Co-Op (MEC), recommend a new product line to launch and develop a brief marketing plan for this new product line that MEC could launch in its stores.

RESOURCES

- Mountain Equipment Co-op website: www.mec.ca
- Visit a Mountain Equipment Co-op store, if there is one nearby. You can see a list of locations on their website. (Note: you will be able to complete this assignment without visiting a store.)

AREAS TO BE ADDRESSED IN YOUR REPORT (continued on next page as well)

1. Describe the new product line (must be new) and the category the product will fit in to.

2. Identify and describe the target market (using the segmentation variables) for this new product and the need it satisfies.

3. Describe two (2) competitors for the new products that MEC will introduce and identify how MEC's new products will be different/better.

4. Prepare a brief marketing program as to how MEC might launch this new product line. Your plan must include all elements of the marketing mix- an elaborate product, price, distribution and communication strategy (promotion mix).

FORMAT REQUIREMENTS

1. Individual assignments must be completed in Word using either Arial or Calibri font (font size 12). Use single line spacing please.
2. Please use sub-titles and white space to allow the reader to navigate through your report to find your answers to the 6 areas of focus as described in the preceding section of this document.
3. Please write in the third person and in complete sentences (use bullet points where appropriate)
4. Recommended page count of 4 to 5 pages maximum.
5. Please comply with McMaster University's policies on referencing and on academic honesty.

Verified Expert

We started small: a few young climbers in the mountains who dreamed of gear that wouldn’t let them down at prices they could afford. We’ve grown from a few members to millions, and our interests have grown too. Now we climb, ski, hike, run, paddle and cycle. As we grew from a small business to a big one, we remained a different kind of business. We’re a member-owned co-operative, not focused on making big surpluses, just enough to sustain what we do.

Reference no: EM131455049

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Reviews

inf1455049

4/21/2017 6:02:21 AM

Great!!! Many thanks to you so especially for all the input you have given me. It truly helped me get an amazing evaluation on my media seek paper. Many to you for helping me alter my assignment paper. thank you once again

inf1455049

4/21/2017 6:01:36 AM

I am going to forward payment now but I just have one question regarding the topic of the assignment. Before proceeding, can you please clarify which product the tutor will chose? Question 1: Describe the new product line (must be new) and the category the product will fit in to? Payment has just been forwarded. Please kindly forward the 2-3 topic choices as discussed in a previous email. bicycles- mountain terrain, fitness adventure sports equipment. Please clarify what the topics are? Is it mountain terrain bicycles or fitness adventure sports equipment? If so what is fitness adventure sports equipment? I prefer sports/mountain bicycles which have special features of high gears along with special sports equipment. Are these bikes different from the ones they currently carry? As they already have various types of mountain, road, touring, urban and commuting bikes. skates, high nutrition protein bars n protein shakes, racing cars I am suggesting below options now: 1) Racing cars 2) Nutrition high packed protein shakes, supplements & other fitness stuff.

len1455049

4/8/2017 2:55:23 AM

Please write in the third person and in complete sentences (use bullet points where appropriate) 4. Assignments must be received by 11:59 p.m. on the due date to avoid a late penalty (2% deducted for each day late.....no assignments accepted after 5 days late). 5. Recommended page count of 4 to 5 pages maximum. Please comply with McMaster University’s policies on referencing and on academic honesty.

len1455049

4/8/2017 2:55:09 AM

Using the information you obtained in Assignment #2 with Mountain Equipment Co-Op (MEC), recommend a new product line to launch and develop a brief marketing plan for this new product line that MEC could launch in its stores. Individual assignments must be completed in Word using either Arial or Calibri font (font size 12). Use single line spacing please. 2. Please use sub-titles and white space to allow the reader to navigate through your report to find your answers to the 6 areas of focus as described in the preceding section of this document.

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