Reference no: EM134038955 , Length: 1 pages

Assignment:

A): Preparing your Event Communications: Communication Sponsorship Package

Scenario:

As a member of your event organizing agency in your PLAN8020 Event Planning course, you now have to make a communication package for your event sponsorship. Each member will work on a similar package INDIVIDUALLY.

This is NOT a group assignment, and you may not collaborate or share your work with other students, until you have all submitted your individual packages to the Dropbox.

You will design and develop a branded Event Communication Sponsorship Package for your Event Planning (PLAN8020) event.

Your Package will consist of:

1. Email 1: The Sponsorship email will need to outline the event, promote the sponsorship opportunity, as well as outline the process to be a sponsor. The deadline for sponsors is November 1, at 8 p.m..

2. Executive Summary/Poster: A one-page promotional the event and information about the event (can be your revised promotional poster from Week 3). This is to be a designed poster-style with event and sponsorship information.

3. Sponsorship package: Includes three levels: gold (highest $), silver (mid $) and bronze (low $). You can indicate that in each level they will be able to advertise, display their logo and be recognized in the official Event Program.

You can research other sponsorship programs if you would like to include other "perks" for sponsoring the event.

4. Email 2: Thank you email to thank the sponsors for agreeing to sponsor the event.

Remember - a sponsorship package includes branding and design, as well as communication messaging coming together, e.g. look and feel, colour palette, formal/informal language, directions for the process, and easy for your intended sponsor audience to use.

B): Your Task:

• Remember to consider your audience, purpose and context for this type of communication task (Submission Memo).
• Review the discussions your agency has had about the event so far (some changes may have occurred in recent weeks).
• Determine a timeline and communication strategy to support your sponsorship information package.
• Consider your audience, purpose and context for this type of communication task.
• Remember to use the appropriate branding on your materials.

Details for your event may change over the next few weeks. You might have to adapt your package to fit those changes at a later stage. Keep that in mind as you design your sponsorship package. The purpose of the sponsorship package is to build support (financial and possibly volunteers) for running the event.