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Develop 3 different segments using multi-dimensional

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Reference no: EM133379899

Company: Whitbread Plc

SEGMENTATION

Questions:

  • Develop 3 different segments using multi-dimensional segmentation (behavioural, demographic, geographic and psychographic dimensions and applicable criteria).
  • Give each of the segments a unique name that describes who they are.

 

Reference no: EM133379899

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