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Determining the wider organisational context

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You work for a health food manufacturer. It has come to your attention that other organisations in the industry have introduced products that they are promoting as being highly healthy and nutritious; however, the new products are very high in sugar content. This change in product has led to increased sales for those organisations. How would you evaluate the opportunity to introduce similar products within the wider organisational context? (100-150 words)

Reference no: EM131402990

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