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Determining the new marketing opportunity

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Reference no: EM131857284

Your organisation has identified a new marketing opportunity.

The design department has come up with a totally new product and the marketing department has conducted appropriate research to determine that there is a market for the product.

A business plan to support the introduction of the new product has been drawn up. Risk analyses and cost-benefit analyses have been completed and it is now time to implement the plan.

The plan contains a number of key results areas KRAs and covers testing/ trialling, monitoring and reporting procedure requirements.

You were instrumental in drawing up the plan and you will be in charge of implementing and monitoring the plan to ensure successful implementation.

1. Describe the steps you will take to implement the plan and the procedures you will follow to collect performance data and respond to feedback on performance of the plan.

2. If issues or problems arise, what actions might you take?

3. Explain why it is necessary and important to monitor plan implementation.

Reference no: EM131857284

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