Determining the elements of the marketing mix

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Reference no: EM133609935

Assignment:

Reflect on the reading for the week and respond to the following questions. Deliverable length is 3 double spaced pages, not including references and title page. Be sure to cite your sources using APA format. Use appropriate sources from the readings and scholarly references. What is the most important factor to consider when determining the elements of the marketing mix? What factors influence the price of a product? What product characteristics encourage heavy advertising? Little advertising? Why? How does research help advertisers meet the challenge of the three Rs of marketing? Which kind of research data is more expensive to collect, primary or secondary? Why? Which of the major surveying methods is most costly? Why?

Reference no: EM133609935

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