Determining the blend of promotion methods is strategy

Assignment Help Operation Management

Reference no: EM132252734

1. Determining the blend of promotion methods is a strategy decision which is the responsibility of the

A. brand ambassador.

B. finance manager.

C. personnel manager.

D. marketing manager.

E. recruitment manager.

2. Which of the following is NOT an example of sales promotion?

A. A contest to motivate a company's own sales force

B. Point-of-purchase displays at the checkout counters of a retail store

C. Price-off coupons distributed to consumers' homes

D. A trade show for wholesalers

E. All of these are examples of sales promotion.

3. Which of the following is NOT one of the basic promotion objectives discussed in the text?

A. to inform

B. to remind

C. to manipulate

D. to persuade

E. All of these are promotion objectives.

4. What basic promotion objective should be emphasized by a producer introducing a really new product which satisfies customer needs better than any existing product?

A. Persuading

B. Reminding

C. Maximizing

D. Informing

E. Communicating

5. Early adopters, compared to innovators:

A. Adopt a new idea earlier.

B. Tend to have greater contact with salespeople.

C. Rely more heavily on scientific or impersonal information sources.

D. Are more willing to take risks.

E. Are infrequently opinion leaders.

Reference no: EM132252734

Questions Cloud

Benefits and challenges regarding population health : vAccording to the text, modern development has provided many benefits and challenges regarding population health. In your opinion,

Managed and accountable care organizations : Discuss the differences and similarities between Managed Care Organizations (MCOs) vs. Accountable Care Organizations (ACOs).

How you would build rapport with your audience : What motivational strategies have you used in the past that were successful or what strategies have you seen speakers use that were effective?

What are two current presenting problems for vargas family : What are two current presenting problems for the Vargas family? How are the problems maintained according to the structural family therapy perspective?

Determining the blend of promotion methods is strategy : Determining the blend of promotion methods is a strategy decision which is the responsibility of the. Which of the following is NOT example of sales promotion.

Describe effective methods of conflict resolution : Analyze various approaches for engaging an audience during a presentation and encouraging active listening.

Gain trust and confidence of your colleagues : How would you gain trust and confidence of your colleagues?

Misconducts of power in the business organizations : What consequences can occur due to misconducts of Power in the Business Organizations?

An introduction to the concept of influence processes : A discussion of the various types of influence processes and the factors that can affect them.

User Account

All Pages