Determining marketing mix

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Marketing mix is controllable set of activities that the firm employs to respond to the wants of its target markets. Make a report on the marketing mix and keep the following questions in mind:

- Describe what is meant by marketing mix.

- Describe and discuss the different elements of the marketing mix for a product of your choice.

- How does the marketing mix enable marketers to better serve their customers?

- How does the marketing mix enable marketers to increase their satisfaction and result in greater sales of their products?

- How would you use the marketing mix to select a new product or service?

Reference no: EM1371231

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