Determining good target customer segment

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Question

Obtaining information about the market size is crucial for determining a good target customer segment for launching any business. It can be done by (a) searching on the web, reading articles or press releases and/or (b) directly communicating with the potential customers, competitors and industry participants. The former is a source of information, while the latter is a source of information.

Secondary; primary Secondary; tertiary Primary; tertiary Primary; secondary

Reference no: EM134044856

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