Determining an appropriate integrated communication mix

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Reference no: EM132115187

1. When calculating start-up costs, what are the four categories of costs to include?

2. Identify and analyze 4 factors that you consider are foremost in determining an appropriate integrated communication mix. Support your responses with examples.

3. Briefly discuss the impact of small businesses on the U.S. economy, including sales, GDP, job creation, and innovation.

Reference no: EM132115187

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