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Determining a list of appropriate keyword

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Reference no: EM132181483

Question: Competency: Select keyword targets via a keyword research tool.

Scenario: Search Engine Optimization (SEO) keywords are the essential words and phrases in the web content that make it probable for people to find the site via search engines. A website that is well developed for search engines, and utilizes the keywords that the potential visitors are using, will have greater success than a website that ignores SEO. Determining a list of appropriate keywords is an important part of any organization's SEO strategy, and your company knows this.

The Vice President of Marketing has a background in print and TV mediums, however is not fully up to speed with understanding how digital marketing works from a backend perspective. You have been asked to develop an internal report to explain the use of keywords and how they can help the company.

Instructions: For the organization you selected, prepare a report for the VP/Director of Marketing about keywords. Your report should address the following:

1. Thoroughly explain why keywords are important to consider.

2. List of the primary and secondary keyword targets for an informative long-form list post that has greater than 480 monthly searches and less than 70 keyword difficulty (competition).

3. Review the importance of placement on the page.

Your report should be 2-3 pages in length, written with professional language, and use proper spelling/grammar.

Reference no: EM132181483

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