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Use the Value Proposition Canvas to determine your customer (its persona), pains and gains related with the customer and how you will solve the pains and make it possible for the customer to gain through your products and/or services, and what will be your value offer ?
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The paper contains the description of the importance of Value proposition canvas (VPC) tool used in business. It also describes the various elements of the tool. This paper is developed in Microsoft word.
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