Determine which market segment to target

Assignment Help Operation Management

Reference no: EM131400200

Occasionally, a student will suggest that his or her product or service is universally needed, such as providing a haircut. Therefore, they plan to target everyone. Why is this not a good idea? What criteria should be used to determine which market segment(s) to target?

Reference no: EM131400200

Questions Cloud

Should award plus accept this special order : The Award Plus Company manufactures medals for winners of athletic events and other contests. Its manufacturing plant has the capacity to produce 10,000 medals each month. Current production and sales are 7,500 medals per month. Should Award Plus acc..

Identify whether the failure was legal or ethical : WestJet apologized to Air Canada on Monday and will pay $15.5 million to settle a lawsuit over a case of corporate espionage. What were the points of failure in this incident? For each failure point, identify whether the failure was legal or ethical...

Calculate quencher unit variable product cost : Quencher Beverage is a large regional retail establishment. At the beginning of the quarter Quencher decided to start selling one of its most popular products—Coca-Cola 10-packs— at a loss (i.e., a loss leader) in order to entice consumers to purchas..

Three levels-strategic/organization-task and person : Needs assessment should be performed on three levels: strategic/organization, task and person. In this week’s Assignment, you will complete all three with a focus on task for your employee orientation program. The two Discussion topics for this unit ..

Determine which market segment to target : Occasionally, a student will suggest that his or her product or service is universally needed, such as providing a haircut. Therefore, they plan to target everyone. Why is this not a good idea? What criteria should be used to determine which market s..

The demographic changes about hispanics are accurate : Assuming the demographic changes about Hispanics are accurate, comment on how this shift changes the segmentation in the grocery and the fast food industries. For example, if a grocery store that you visit frequently currently has about 15% of its sp..

Needs assessment should be performed on three levels : Needs assessment should be performed on three levels: strategic/organization, task and person. In this week’s Assignment, you will complete all three with a focus on task for your employee orientation program.

Discuss the steps involved in the training design process : Discuss the steps involved in the training design process. Think of a training course you have experienced. Describe the training and give examples of how you think the design process was used throughout the training.

Employee training and development : Text book is Employee Training and Development sixth edition by Raymond A. Noe The name of the class is BHR 4680, Training and Development, Columbia Southern University. In your own words, define training, and explain how training has evolved from tr..

User Account

All Pages