Reference no: EM131033674
Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product.
Review the current marketing mix including the communication channels used.
Part 1
Prepar a 10- 12-slide presentation including detailed speaker notes that will act as the script of a presentation. Include the given in the presentation:
Evaluate the effectiveness of the existing marketing mix (elements of the 4 Ps).
Recommend a new marketing mix strategy based on any weakness(es) you discovered.
Examine the company's current positioning strategy.
Determine whether or not to change that strategy.
Identify any considerations to be used when building or maintaining the brand or customer loyalty.
Evaluate the target audience's use of and belief in the distribution channels and/or communication channels used.
Part 2
Prepare a storyboard, print ad, or a radio or video commercial for the product featuring your new marketing mix. Video or audio options should be 30-60 seconds and storyboards 5-8 slides.
Use an app or program such as Movenote®, Knovio®, Presentme®, or another video recording application if selecting the video option.
Storyboards can be created using Microsoft® PowerPoint®.
Format your presentation consistent with APA guidelines.
|
Commonly cause uncertainty in the cash budget
: Describe elements which can commonly cause uncertainty in the cash budget for an enterprise and the rationale for each. If you are the CFO of a company, what techniques would you use to cope with this uncertainty? How might this change in a very larg..
|
|
Describe three suggestions for improving project quality
: Project Quality Management Describe three suggestions for improving project quality for IT-projects (or other types of projects if you are not in the IT industry) that were not made in Chapter 8 of the Schwalbe text.
|
|
Create a culture for quality and performance excellence
: Explain what knowledge, experience, and/or skills you possess that will help you create a culture for quality and performance excellence. Explain what knowledge, experience, and/or skills you need to develop in order to be better able to create a cul..
|
|
Identifiable assets and liabilities
: 1. Prepare a schedule to show how the investment cost is allocated to identifiable assets and liabilities. 2. Prepare a balance sheet for Pub Corporation on January 1, 2011, immediately after the acquisition.
|
|
Determine whether or not to change that strategy
: Determine whether or not to change that strategy. Identify any considerations to be used when building or maintaining the brand or customer loyalty.
|
|
Human resource issues include
: Human resource issues include
|
|
Why do companies decide to enter a foreign market
: Why do companies decide to enter a foreign market?
|
|
Negatively affect the educational experience of residences
: What are counter-arguments to the position held by the Chief of Medicine and Chairman of Medicine that hospitalists would negatively affect the educational experience of residences?
|
|
Search for additional information
: The classroom practice of financial accounting has largely trained you to look for an exact answer. However, at workplaces, you have to work with limited and missing information, requiring you to search for additional information. This search take..
|