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After working hard at the same job for nearly fifty years, Steven James III has finally retired from his position as president and CEO of James & Sons Fireplace & Patio. Reluctantly, his son Steven James IV, who has also worked in the family business since graduating from college, has agreed to take his place at the helm of the nearly one-hundred-year-old company. Steven III knew that he wanted his oldest son to run James & Sons, but convincing him to take the job took a lot of work. Steven IV, who majored in marketing in college, told his father that if he were to take over, he would be taking the company in a different direction-and upon doing so, his first act of business would be a comprehensive market research study to determine the best direction.
How would a market research study help James & Sons determine where it stands in the fireplace and patio industry?
How would the market research study that Steven IV is considering best approach each of the following subjects?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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