User Account

All Pages

Determine what factors you will use to rate each country

Assignment Help Marketing Management
Reference no: EM131869162

Assignment

For this assignment, you evaluate and determine which country/region is the best fit for the company of your choice to have international operations. Then, you will prepare a 3-4-page report, to include a weighted comparison chart.

1. Utilizing sources used for RA1, as well as other reputable and relevant sources, create a comparison chart regarding all the choices of countries/regions following the instructions below:

A. First, determine what factors you will use to rate each country/region, depending on the operations you chose to expand.

2. Consider areas such as attractiveness, strategic importance in the global marketplace, target markets, and possible synergies with current operations.

3. For each one of these areas, some factors should be identified in order to allow for a better assessment of all countries/regions under consideration. Examples are provided in the following table:

Attractiveness: Size of Market, Growth rate of market, Labor costs, Barriers to entry, Competitive situation, Political/social risks, etc. Importance in the global market place: Important source of industry innovation, Home market of global customers and/or competitors, Home of most demanding customers, Home of big number of potential customers, etc. Possible synergies with current operations: Activities shared with other business from the same company

Local partners that would share operations, Proximity to other current or targeted markets.

B. List all countries/regions along with rating factors. Assign each factor a weight, according to its importance leading up to the final decision. All weights should add up 100%.

C. You should grade each country/region under consideration on each factor, using a scale of 0 to 5.

D. The score for each factor should be multiplied by its corresponding weight. Add the partial for each country/region.

1. Explain how you assessed the data by creating a comparison chart.
2. Present your final decision for which country/region is the choice for your company to expand its operations.
3. Provide a rationale for your decision, reinforcing it with evidence from scholarly sources.

For this assignment, prepare a 3-4-page report and use a minimum of 3 different scholarly sources to reinforce your conclusions. Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, punctuation, and APA format.

Reference no: EM131869162

Questions Cloud

Identify and describe three people in your social network : Identify and describe three people in your social network (people you know personally) who have a connection.
Resulting net cash flow from pursuing trading strategy : The firm has just announced that it will distribute a special dividend of 10. what is the resulting net cash flow from pursuing trading strategy II?
Connection of humans and mobile computing devices : What is the potential of this ever expanding connection of humans and mobile computing devices? How far do you think mobile computing can go?
Brazos valley food bank : Brazos Valley Food Bank: Fostering Partnerships, Feeding Hope Ivey Publishing. For the three strategies under consideration, which do you recommand, why
Determine what factors you will use to rate each country : First, determine what factors you will use to rate each country/region, depending on the operations you chose to expand.
How lonely planet current emerging consumer markets : Discuss how Lonely Planet's current emerging consumer markets and scan for (global) opportunities.
What is the difference in the return of the two stocks : You're considering two different stocks. what is the difference in the return of the two stocks?
How does the wbs differ from the project network : (a) How does the WBS differ from the project network?
What ex-dividend price per share will now : What ex-dividend price per share will now make you indifferent between the two trading strategies?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd