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Synergy is an often-used word in business, but as the popular press and the textbook suggest, many efforts at diversification do not provide value to customers or shareholders.
Based on your analysis of Harley-Davidson to date and its merger, describe how it has done or could do the following:
• Find economies of scope. Provide examples of specific actions Harley-Davidson's managers could take to reduce expenses or share activities through horizontal relationships across brands.
• Find ways to achieve economies of scope by leveraging assets and capabilities across business units.
• Find ways to enhance market power by pooling and negotiating or vertical integration.
1q. based on the history of the company why did bp get involved in so much questionable conduct?2q. analyze bp efforts
begin conducting research now on your companyclient. after brainstorming on your companyrsquos industry and after your
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Marketing business-to-business
Use the questionnaire on 'Uses and Gratifications of Facebook' in Moodle under the 'Assessment 2' link. Darren, a student at CQUniversity is doing a research on Facebook and its uses and gratifications for university students.
please respond to the following lateral marketing strategybullassess the value of target marketing as an effective
while information systems has one meaning it can be used in different ways for companies to keep a competitive edge on
1.what have been the major marketing trends in the last decade?2.what new marketing trends do you anticipate in the
Explain Qualitative vs Quantitative Marketing Research and Many marketing researchers have their favorite research approaches
1. apple ceo steve jobs alluded to the price a customer may have to pay to own an iphone when he said that the steep
Discuss how sales and marketing interact with other health plan functions.
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