Determine total weighted evaluation for three manufactures

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George Lyon is about to buy a compact stereo cassette player. He is currently considering three brands—Sun, Hitek, and Surgo. The important factors to George are the price, color, warranty, size of the unit, and brand name. George has determined factor weights of 0.4, 0.1, 0.1, 0.1, and 0.3, respectively. Furthermore, George has determined factor evaluations for all of the factors for the three different manufacturers of the unit he is considering. The Sun unit has factor evaluations of 0.7, 0.9, 0.8, 0.8 and 0.9 for the price, color, warranty, size, and brand-name factors. The Hitek unit has factor evaluations of 0.6, 0.9, 0.9, 0.8, and 0.9 for these factors. Finally, Surgo has factor evaluations of 0.8, 0.4, 0.4, 0.2, and 0.6 for the same factors of price, color, warranty, size, and brand name. Determine the total weighted evaluation for the three manufacturers. Which one should George select?

Reference no: EM132254469

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