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Determine the various forms of market research

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Product positioning

1. Explain why positioning your product or service is important. What is the goal of positioning your product? For example, if you could change the product position of your current automobile, what changes would you make?

Market research

2. Determine the various forms of market research. Why is market research important to the success of your product or service? Explain why it is important to perform consumer analysis in your marketing plan.

Entrepreneurship: Starting and Operating a Small Business

3. Explain how the 4Ps affect each other. Indicate reasons that entrepreneurs should not sell their products at the lowest price possible.

Reference no: EM13895851

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