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1st Part
Go to the internet and research some examples of unethical marketing or if you have a personal example, even better. For example, I know folks who brough something on Groupon and low and behold they were charged for extras when they went to use the service! One really sticks out for me, it was a mani and pedi deal, but get this, they charged $15 for using the messager chair (posted in small print on the door)! 2nd Part Target Marget Segmentation
Review the automotive advertisements. Determine the target customer/market that the vehicle in the ads would appeal to. Give information about each target group. It could include information related to age, lifestyles values, attitudes, wants and needs, gender, age, number of kids, education income, stage in the household lifecycle, geographic location (urban vs rural, etc) or risk orientation, etc. Next come up with a brief marketing pitch (two to three 2-3 sentences) to persuade the target customer that the vehicle is right for him/her.
Select one of the following vehicle brands: Audi, BMW, Buick, Cadillac, Dodge, Ford, GMC, Honda, Jeep, or Nissan.In a minimum of 700 words (excluding the title and reference pages), in APA FORMAT with a minimum of three references, explain how you wi..
Your hospital wants to implement a men's health product line. As vice president, marketing, how would you organize the marketing function for this new program? What are the obstacles that you might face? What are the aspects that your team members ne..
Speculate on what will happen at IKEA stores as they are adapted to fit local tastes. Is the company's trade-off of service for low cost sustainable in the long term?
Assess the positive and negative effects that peace and war, respectively, have on the distribution of foreign aid in the developing country that you have selected.
Can you describe the general concept of marketing, illustrating on every detail that marketing entails.
Briefly describe the store in terms of its price/service blend. (Does the store's service match its prices? Why/why not?) Yes, It does. Reason: Store decoration is nice-looking, shop assistant and stylist are always ready to he..
Explain Managing Commerce and how and why have the forms of business organizations used to manage business commerce changed over time
Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product
Select one of the market segments you described in (1) above as the one you believe is or can be the most profitable for your product or service offering and explain why you feel they can represent growth for the company. Refer to the six criteri..
the purpose of the discussion board is to allow students to learn through sharing ideas and experiences as they relate
Explain How does the PR function in an e-business organization differ from a brick-and-mortar organization
A professional society, with a membership of 45,000, is designing a study to evaluate their membership's satisfaction with the type of sessions presented at the society's annual meeting. In each of the following descriptions of the method of selec..
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