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Determine the overall impact of the product

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a. Determine the overall impact of the product launch on your company. For example, how will this launch impact your other products on themarket? How will this launch impact your overall net income?

b. Appraise the value of the product launch opportunity in the international market based on the marketing techniques you have employed. Willyou will pursue this marketing opportunity? Support your answer.

c. Provide suggestions for future product launches. For example, would other product(s) from your selected company succeed in this market?Support your suggestions with evidence. The product is Dunkin Donut coffee and donuts lunched in france.

Reference no: EM131229270

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