Determine the optimum allocation of the budget of radio

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Reference no: EM131952547

Show & Sell can advertise its products oil local radio and television (TV). The advertising budget is limited to $10,000 a month. Each minute of radio advertising costs $15 and each minute of TV commercials $300.

Show & Sell likes to advertise oil radio at least twice as much as on TV. In the meantime, it is not practical to use more than 400 minutes of radio advertising a mouth. From past experience, advertising on TV is estimated to be 25 times as effective as on radio.

Formulate an LP to determine the optimum allocation of the budget of radio and TV advertising

Use the graphical method to solve this problem

Use LINDO/LINGO (or other LP solver) to find the optimal solution and describe it briefly in "plain English".

Reference no: EM131952547

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