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Determine the marketing strategy

Assignment Help Marketing Management
Reference no: EM131455324 , Length: 20

The Assignment -

Review the case study and consider how you might market the health care organization. For guidance on developing a marketing plan, refer to Chapter 15, "Marketing Planning" in this week's Learning Resources.

https://services.hbsp.harvard.edu/services/proxy/content/62765961/62766004/ad1f8dff4b4f3791618898779bef3cf6

Part 1 - In a 20 pages marketing plan, address the following:

  • State assumptions
  • Gather initial information
  • Audit the market
  • Determine the marketing strategy and business communication standards to be used
  • Assess due diligence (any operational, financial, or human resources requirements needed to implement the plan)
  • Set marketing goals and objectives
  • Describe any benchmarks from other competitors or industries
  • Prioritize marketing objectives
  • Specify marketing actions
  • Explain any global marketing issues in the marketing plan
  • Specify any limitations to implementing the plan

Part 2 -

Then, create either a slide presentation OR executive summary to present to the facility's leadership.

  • The 10- to 12-slide presentation should include presenter notes of 100- to 150-words per slide. Your presentation should summarize and defend your marketing plan. Be sure to use best practices of business communication.
  • The 2-page executive summary should summarize and defend your marketing plan. Be sure to use best practices of business communication.

Reference no: EM131455324

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len1455324

4/8/2017 5:43:26 AM

Answer Part 1 only - 20 pages. Review the case study and consider how you might market the health care organization. For guidance on developing a marketing plan, refer to Chapter 15, “Marketing Planning” in this week’s Learning Resources. The 2-page executive summary should summarize and defend your marketing plan. Be sure to use best practices of business communication.

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