Determine the ideal market exposure

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Determine the Ideal Market Exposure for 3 products that you identify within each of the 3 product classes. To do so, 1) identify one product, and if you wish, one brand for that product. 2) Determine which consumer product class it fits into convenience, shopping, or specialty. 3) Determine which sub-class it fits into within that class (example, for convenience, identify whether it would be a staple item, an emergency purchase, etc.) 4) Identify the level of market exposure that you think is best for this particular product intensive, selective, extensive?

Reference no: EM13761288

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