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Discussion 1: Using Subaru, or a brand of your choice, conduct consumer research within your circle of friends, family, and co-workers to determine the effectiveness of the brand's positioning strategy and customer value proposition. Describe how your consumers' responses are or are not consistent with the brand's positioning strategy. In other words, if you asked about Subaru, did you hear comments that are consistent with the "granola crunchers and tree huggers" identification?
Attachment:- Kotler.zip
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