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Determine the current state of the industry

Assignment Help Marketing Management
Reference no: EM132242135

Option #1: Diamond Market Shares

Based on the case study, DeBeer's Diamond Dilemma (Links to an external site.)Links to an external site (attached). put yourself in the role of a newly hired manager at DeBeers. Your job is to review and recommend a strategy or strategies to ensure that market share is not negatively impacted based on the growing popularity of synthetic diamonds. Some additional research will be needed. This link will give more information on synthetic and natural gemstones:

Your strategy should address the following:
1. Assess the competitive landscape.
2. Determine the current state of the industry.
3. Analyze past and current strategies.
4. Formulate two additional strategies.
5. Assess the need for diversification.
6. From a consumer point of view, determine which purchase option you would select and justify your decision.

Your paper should adhere to these standards:
• 1,000 words
• Include at least four academic references to support your work, including one peer-reviewed article,
• APA Style writing

McAdams, D., &Reavis, C. (2008, January 7). DeBeer's diamond dilemma.

Option #2: Synthetic Diamonds
Based on the case study, DeBeer's Diamond Dilemma (Links to an external site.)Links to an external site (attached).place yourself in the role of a newly hired manager at a synthetic diamond company. Your job is to review and recommend strategies to ensure that market share is gained despite the domination of DeBeers. Some additional research may be needed.

Your strategy should address the following:
1. Assess the competitive landscape.
2. Determine the current DeBeer's' strategies.
3. Analyze past and current strategies.
4. Formulate two strategies to mitigate DeBeer's' domination.
5. Assess the need for diversification.
6. From a consumer point of view, determine which purchase option you would select and justify your decision.
Your paper should adhere to these standards:
• 1,000 words
• Include at least four academic references to support your work, including one peer-reviewed article,
• APA Style writing

Attachment:- DeBeers Diamond Dilemma McAdams case study.zip

Verified Expert

The report highlights the issues with DeBeers in the Diamonds market.A case study has been provided to analyze the issues and identify the strategies used by the company to remain in the competition.By analyzing the case study, additional strategies have been provided along with diversification strategies.

Reference no: EM132242135

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Reviews

len2242135

2/25/2019 2:57:00 AM

This criterion is linked to a Learning OutcomeDemonstrates proper use of APA style 5.0 to >4.0 pts Meets Expectation Project contains proper APA formatting, according to the CSU-Global Guide to Writing and APA, with no more than one significant error. 4.0 to >3.0 pts Approaches Expectation Few errors in APA formatting, according to the CSU-Global Guide to Writing and APA, with no more than two to three significant errors. 3.0 to >2.0 pts Below Expectation Significant errors in APA formatting, according to the CSU-Global Guide to Writing and APA, with four to five significant errors. 2.0 to >0 pts Limited Evidence Numerous errors in APA formatting, according to the CSU-Global Guide to Writing and APA, with more than five significant errors. 5.0 pts

len2242135

2/25/2019 2:56:55 AM

This criterion is linked to a Learning OutcomeDemonstrates college-level proficiency in organization, grammar and style. 5.0 to >4.0 pts Meets Expectation Project is clearly organized, well written, and in proper format as outlined in the assignment. Strong sentence and paragraph structure; few errors in grammar and spelling. 4.0 to >3.0 pts Approaches Expectation Project is fairly well organized and written, and is in proper format as outlined in the assignment.Reasonably good sentence and paragraph structure; significant number of errors in grammar and spelling. 3.0 to >2.0 pts Below Expectation Project is poorly organized; does not follow proper paper format.Inconsistent to inadequate sentence and paragraph development; numerous errors in grammar and spelling. 2.0 to >0 pts Limited Evidence Project is not organized or well written, and is not in proper paper format. Poor quality work; unacceptable in terms of grammar and spelling. 5.0 pts

len2242135

2/25/2019 2:56:49 AM

This criterion is linked to a Learning OutcomeSources / Examples 10.0 to >8.0 pts Meets Expectation Sources or examples meet required criteria and are well chosen to provide substance and perspectives on maintaining a market share advantage. 8.0 to >6.0 pts Approaches Expectation Sources or examples meet required criteria but are less‐than adequately chosen to provide substance and perspectives on the issue under examination. 6.0 to >4.0 pts Below Expectation Sources or examples meet required criteria and are poorly chosen to provide substance and perspectives on the issue under examination. 4.0 to >0 pts Limited Evidence Source or example selection and integration of knowledge from the course is clearly deficient. 10.0 pts

len2242135

2/25/2019 2:56:43 AM

This criterion is linked to a Learning OutcomeCritical Analysis 15.0 to >12.0 pts Meets Expectation Provides strong or adequate thought, insight on market share strategies. 12.0 to >9.0 pts Approaches Expectation Some significant but not major errors or omissions in analysis and interpretation. 9.0 to >6.0 pts Below Expectation Major errors or omissions in analysis and interpretation. 6.0 to >0 pts Limited Evidence Fails to provide critical analysis and interpretation of the information given. 15.0 pts

len2242135

2/25/2019 2:56:38 AM

This criterion is linked to a Learning OutcomeContent 10.0 to >8.0 pts Meets Expectation Demonstrates strong or adequate knowledge of ethical business practices; correctly represents competitive advantage and the need for diversification. 8.0 to >6.0 pts Approaches Expectation Some significant but not major errors or omissions in demonstration of knowledge. 6.0 to >4.0 pts Below Expectation Major errors or omissions in demonstration of knowledge. 4.0 to >0 pts Limited Evidence Fails to demonstrate knowledge of the materials. 10.0 pts

len2242135

2/25/2019 2:56:33 AM

Criteria Ratings Pts This criterion is linked to a Learning OutcomeRequirements 5.0 to >4.0 pts Meets Expectation Includes all of the required components, as specified in the assignment. 4.0 to >3.0 pts Approaches Expectation Includes most of the required components, as specified in the assignment. 3.0 to >2.0 pts Below Expectation Includes some of the required components, as specified in the assignment. 2.0 to >0 pts Limited Evidence Includes few of the required components, as specified in the assignment. 5.0 pts

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