User Account

All Pages

Determine the conflict of interest issue at crazy mike apps

Assignment Help Marketing Management
Reference no: EM132478056

Question 1: Professor Pybus believes there's a conflict of interest operating when Vallez accepts money to write reviews for his website Crazy Mike's Apps. What, exactly, is the conflict?

Question 2: Vallez says that his actions do not cause a conflict of interest, only the appearance of a conflict.

  1. What's the difference between a conflict of interest and the appearance of a conflict of interest?
  2.  How could Vallez argue that in his case there's only an appearance, and, on close inspection, there really is no conflict here?

Question 3: Three standard strategies for alleviating ethical concerns surrounding conflicts of interest are

  1. Transparency,
  2. Recusal,
  3. Organizational codes.
  4. How could each of these strategies be applied to the conflict of interest issue at Crazy Mike's Apps?

Question 4: You develop an iPhone app and you pay Vallez to review it. He tries the app, likes it, and writes up a positive paragraph.

  1. Make the case to defend the payment as an ethically acceptable gift. Are there limits to how much you could give before it would shift from a gift to a bribe? If there is a limit, how was the number chosen?
  2. Vallez says that if he doesn't like an app he returns the money and refuses to review it. Does this fact interfere with the possibility of justifying the payments as a standard, business-type gift?

Reference no: EM132478056

Questions Cloud

What is positioning and what leads a company to rebrand : What is positioning and what leads a company to rebrand/reposition themselves? What external marketing factors had the biggest impact on the 3 companies
What is the stocks geometric average return : A stock has monthly returns of 10.52%, -15.69% , -13.69%, and 14.48%. What is the stocks geometric average return?
Identify the target viewing audience of project runway : Identify the target viewing audience of Project Runway, and explain how segmenting, targeting, and positioning contribute to the show's success.
Determine the actions of the incident response team : Determine the actions of the incident response team that are the most critical in the event of a major incident or disaster. Provide a reference in APA.
Determine the conflict of interest issue at crazy mike apps : Are there limits to how much you could give before it would shift from a gift to a bribe? If there is a limit, how was the number chosen?
What is the total percentage return for an investor : What is the total percentage return for an investor who purchased a stock for $5.92, received $2.38 in dividend payments, and sold the stock for $9.51?
CTEC5802 Cyber Threat Intelligence Assignment : CTEC5802 Cyber Threat Intelligence Assignment help and solution, De Montfort University - assessment writing service - ummarise the Staysure Limited case study
What kind of information was compromised : Locate an article on a system breach (Target stores, Sony Pictures, US Government, and many more).In 2-3 paragraphs, briefly explain the situation.
What is rollins wacc : a. What is Rollins' WACC? b. Discuss the problems of estimating the cost of capital for privately owned firms?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd