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Determine at least two areas of strengths and areas of weaknesses in Wal-Mart's value chain.
Explain your rationale.
Target and Costco seem to be catching up by growing comparable store sales faster than Wal-Mart.
Create a value-chain strategy that could address this issue.
Explain the three primary models of international marketing that address the marketing mix: ethnocentric, geocentric, polycentric
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Create a 10- to 15-slide Microsoft PowerPoint presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation
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Please submit a brief proposal that addresses how you plan to apply the marketing plan grading rubric
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Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here
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