Determine key components of the firm strategy of pepsico

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Question - Determine the Key components of the firm's strategy of PepsiCo

1. Mission of the Firm

2. Vision of the Firm

3. Stated Goals of the Firm

4. Product/Market Focus of the Firm

Does the company provide broad or narrow product range? Does the company focus across a broad market (national/international) or narrow (local/regional)?

5. Resources/Capabilities

What are the critical resources and capabilities that enable the firm's value proposition? Are they VRIN?

6. Value Chain

What is the company's business model and what are the components of the value chain that are most critical to the firm?

Reference no: EM132179357

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