Determine how to minimize the cost of completing survey

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Reference no: EM131759117

For a telephone survey, a marketing research group needs to contact at least 600 wives, 480 husbands, 400 single adult males, and 440 single adult females. It costs $3 to make a daytime call and (because of higher labor costs) $5 to make an evening call. The file P13_31.xlsx list the results that can be expected. For example, 30% of all daytime calls are answered by a single male, and 40% of all daytime calls are not answered at all. Due to limited staff, at most 40% of all phone calls can be evening calls.

a. Determine how to minimize the cost of completing the survey.

Reference no: EM131759117

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