Determine how much money to allocate to each media category

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Objective and Task is the best way to set the overall budget. Once the overall budget is set, the money needs to be allocated across the media categories you intend to use (TV, web, direct mail etc). Assume your product is in the mature stage and you know the media categories you want to use. What specifically do you need to know to determine how much money to allocate to each media category?

Reference no: EM13780106

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