Determine an appropriate digital marketing plan

Assignment Help Marketing Management

Reference no: EM131373700 , Length: word count : 750

Details:
This part of your Marketplace Live simulation assignment. Present the content to your team members and determine an appropriate digital marketing plan to include in your Marketing Plan assignment.

At this point, your team has developed a Marketing Plan to support your marketing division and justify an additional capital investment from corporate headquarters to move forward. Digital marketing is a critical part of marketing strategies today because of the prevalence of social media and other web-based technologies, online media outlets, and mobile Internet and applications.

Based on the current position of your new division in the simulation and your goals for coming quarters analyze the market research data, competitive data, and real-world digital marketing options to develop a summarized digital marketing plan for your division that benefits growth and considers competition. In 500-750 words, address the following:

Digital marketing options for your division:Discuss the decision to shift all or a portion of your division's promotional budget in the simulation to digital marketing. Consider factors including B2B verses B2C considerations in digital media, target market coverage, exposure, analytics, and costs.
Digital media impact:How would the addition of digital media options influence your division's overall promotional plan?
Digital media types and options: Include examples of specific social media platforms, blogs, websites, applications, etc. and include a justification for each based on your division's goals. Use real-world data by researching the outlets/platforms, reviewing media kits when available, and citing available sources on exposure, targeting options, etc.
Monitor digital media:How will you monitor effectiveness and adjust your strategy based on your division's goals?

You are required to include both academic and professional references (e.g., data on analytics, platform use data) to justify your plan.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

Attachment:- Marketing-Plan-.rar

Reference no: EM131373700

Questions Cloud

Create file based system to add search and edit the records : You must use C++ program to create file based system to add, view, search, edit, delete the records and we should be able to exit the program.

Emphasizing the violation of the company code of conduct : Write a 1-page memo in which you address the situation, emphasizing the violation of the company's code of conduct. In your document, you should: Ensure the memo is clear and brief

What is it about conflict that makes it so useful : What is it about conflict that makes it so useful to organizations while being perceived as negative by the general public?

How this ted talk utilizes structure to reveal insights : Explain how this TED Talk utilizes structure to reveal insights. Explain how this TED Talk delivers something the audience will always remember

Determine an appropriate digital marketing plan : Present the content to your team members and determine an appropriate digital marketing plan to include in your Marketing Plan assignment.

How is the dehumidification condensate disposed of : Often around fluorescent lights in a dropped ceiling there is a narrow slit. What is the purpose and advantages of this application?

Development of your current personality : Describe your major personality traits and discuss factors you think may have contributed to the development of your current personality

Describe cognitive social phenomena : CIS375- Describe cognitive social phenomena that occur specifically to the context of the MMORPG that wouldn't happen in a face-to-face checkers game.

Identify clearly the cultural origin of the story : Plant Research Term Project: Superstitions, Folklore and Myths. My plant is Thyme. Identify clearly the cultural origin of the story

User Account

All Pages