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The group product manager for ointments at American Therapeutic Corporation was reviewing price and promotion alternatives for two products: Rash Away and Red Away. Both products were designed to reduce skin irritation, but Red Away was primarily a cosmetic treatment whereas Rash Away also included a compound that eliminated a rash.The price and promotion alternatives recommended for the two products by their respective brand managers included the possibility of using additional promotion or a price reduction to stimulate sales volume. A volume, price, and cost summary for the two products follows:Rash away Red awayunit price $2 $1unit variable costs $1.40 $0.25unit contribution $0.60 $0.75unit volume 1,000,000 units 1,500,000 units
Both brand managers included a recommendation to either reduce price by 10% or invest an incremental $150,000 in advertising.a) What absolute increase in unit sales and dollar sales will be necessary to recoup the incremental increase in advertising expenditures for Rash-Away? For Red-Away?
b)How many additional sales dollars must be produced to cover each $1.00 of incremental advertising for Rash Away? For Red Away?
Computing expected return and standard deviation of portfolio and What are the weights for investing in the risk-free asset and the S&P that produce a standard deviation for the entire portfolio that is twice the standard deviation of the S&P
A big furniture store is planning adding appliances to its sales. Which of the following should be considered to purchase the appliance inventory?
Explain Capital budgeting involves calculation of IRR, NPV, Payback period and If the required return is greater than the coupon rate
Calculation of price of preferred stock with given data's and Compute the price of the preferred stock
Computation of weighted average cost of capital and the capital budgeting plans call for funds totaling $200 million for the coming year
Calculate the lowest possible average cost of capital for Brachman if the firm raises $30 million.
How much will Ashley be able to withdraw each month during retirement? Instead of 6.00% what would Ashley's rate-of-return after retirement have to be so that she could withdraw $3,500 a month and still leave the same amount for the student lounge?
Rumors about potential mergers are often a hot topic in the business press. One rumor being floated around recently is a potential merger between mobile phone giants T-Mobile and Sprint.
Assess risks and opportunities in terms of economic. A analysis of the case study "AccuForm: Ethical leadership and its challenges in the era of globalization"
Mr. Frost controls proxies for 32,000 of the 60,000 outstanding shares of Express Frozen Foods, Corporation Mr. Cooke heads a dissident group that controls the remaining 28,000 shares.
What would be the value of this bond if interest rates fall to 5% the day after it is purchased? If interest rates fell to 5% after one year, what would the bond be worth at that point?
Consider you're starting from zero now and you earn 10% find annual interest on your investment
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