Determine a healthcare organizations strategic position

Assignment Help Marketing Management

Reference no: EM131303537

Assignment : Broad Analogy Competency

Determine a healthcare organization's strategic position by broad analysis.

Directions:

Read chapters 5-6 of the textbook.

Review PowerPoints 5-6 of the textbook.

Complete a full 2-page paper discussing the 5-forces as it relates to your organization.

My Organization would be the U.S. Department of Veterans Affairs-The Central Texas Veterans Health Care System(https://www.centraltexas.va.gov/about/index.asp)

This Hospital is located at Temple, Texas. It must be specific to this hospital.

Provide a minimum of two issues per force and include all 5 forces.
Provide the Issue-Impact-Implication.

Use the exercise sheet in chapter 6 pages 39-41 to assist in your learning.

Use third person writings do not use "I think" or "in my opinion" keep it factual, third person and follow APA standards a minimum of two references are required.

Think about a healthcare organization. Then:

1. Identify the industry your organization is a part of and title your map appropriately.

2. Identify the appropriate axis labels to use on your map, such as price vs. breadth of product mix.

3. Identify the market segments within the market. Note that you are identifying market segments, not brands.

4. Identify the size of each of market segment.

5. Identify the attributes of each segment.

6. Place each market segment on the map, using the size of the circle to represent the size of the segment in dollar volume. Use the location on the map to correspond to the attributes you identified.After completing the map of industry, answer the following questions:-

1. Do you see any weakness in the industry?

2. How about opportunities?

3. Are there any "Blue Oceans"?

4. What implications for strategy development does the industry map provide?

Attached are the 2 Chapters.
The first is : "Strategic Industry Map".
The second is : "Five Forces in an industry".

Attachment:- Chapters.rar

Attachment:- ppt-Chapter-1.rar

Attachment:- ppt-Chapter-2.rar

Reference no: EM131303537

Questions Cloud

How much money will you need in bank at the start of trip : Ten years from now, you plan on taking a year's unpaid vacation to sail from Hawaii to Australia. You estimate that expenses, e.g., boat, crew, provisions, etc., will be $5000 per month over the 12-month journey. How much money will you need in the b..

Why health care workers are not receiving the vaccination : Your research design should focus on determining why health care workers are not receiving the vaccination for your selected vaccine-preventable disease in their place of employment.

Determine the maximum distance the boat : The motion of a 6500-lb boat is arrested using a bumper which provides a resistance as shown in the graph. Determine the maximum distance the boat dents the bumper if its approaching speed is . 3 ft/s

How much more is nancys cash flow worth : Mary is going to receive a 32-year annuity of $8,700. Nancy is going to receive a perpetuity of $8,700. If the appropriate interest rate is 10 percent, how much more is Nancy’s cash flow worth?

Determine a healthcare organizations strategic position : Identify the industry your organization is a part of and title your map appropriately.- Identify the appropriate axis labels to use on your map, such as price vs. breadth of product mix.

Discuss how forecasting and financial planning : Discuss how forecasting and financial planning in a large company might differ from that activity in a small company. What important planning factors might a small company have to pay more attention to than a large company?

Important events and announcements in financial markets : Summary of important events and announcements in financial markets as well as a discussion of economic and political events that have influenced financial markets during the month. Section C of the Wall Street Journal is the best source for inform..

Friend normally discounts investments cash flows : Jeremy Fenloch borrowed some money from his friend and promised to repay him the amounts of $1,290, $1,325, $1,500, $1,630, and $1,575 over the next five years. If the friend normally discounts investments cash flows at 8.50 percent annually, how muc..

Does number of hours a dayda student spend watching netflix : Does the number of hours a dayDA students spend watching Netflix differ from the number of hours a day DB students spend watching Netflix?

User Account

All Pages