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Marketing Management
The global COVID-19 novel coronavirus pandemic has impacted the education sector and made a lot of challenges for universities in addition to some opportunities as well. Assume that you are working as a marketing consultant for one of the universities in the UAE (let us give it a name ABCU) and this university faces such threats and your duty is to recommend some potential market segments other than the traditional ones.
• Explain in details the recommended market segments.• Each potential target segment must have a name that reflects the content of the target segment.• Each potential target segment has to be profiled in terms of demographic, geographic, psychographic, and behavioral characteristics.• Then each potential target segment should be DIRECTLY FOLLOWEDby the targeting evaluation criteria:- The segment size and potential growth- The segment attractiveness structure (i.e., competition)- The company resources, objectives, and values• Conclusion and recommendation• This assignment is an individual assignment and the due date is Tuesday29/9/2020.• Before submission, please make sure that you cite everything you have taken using APA style of citation.• Word file, report should be between 1000 and 1500 words in length, Times new roman, font 12, justify alignment, 1.5 lines space.• The name of the electronic file should be in this format: your attendance number as shown in the attendance list- one space
Attachment:- Marketing Management.rar
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